Instagram Ads

Instagram is a visual-first environment where the creative decides the outcome. Feed, Stories and Reels each behave differently, and an ad that performs in one placement often needs a different edit, pace or hook to work in another. We plan creative per placement instead of resizing a single asset.

Campaigns are built around a clear commercial objective. Awareness work is measured on qualified reach and engagement depth; lead and sales campaigns are measured on cost per qualified action. That distinction keeps budget allocated to what the business actually needs at each stage.

Audience strategy combines interest and behaviour-based prospecting with lookalike modelling from your best existing customers, plus structured retargeting of profile visitors, video viewers and website traffic. Frequency is monitored so the same people are not fatigued by repetition.

We test hooks, formats and calls to action continuously and report clearly on which creative direction is producing results. Over time the account builds a library of proven angles you can also reuse in organic content.